The Resort at Governor's Crossing Rebrand
I worked on an executive team to redevelop The Resort at Governor's Crossing's brand. My role in this project was to brainstorm and illustrate the branding. This included and is not limited to, the logo, character, color scheme, and craft branded marketing content, etc.
STEP TWO
After finalizing brand design & color, I created the brand's 'image', Speckle the Salamander.
Speckle serves as the personal connection to the brand.
STEP FOUR
Once finalized, I created the brand kit to present to the team. This included:
- Logo elements
- Font type
- Color Scheming
- Cohesiveness
STEP ONE
We landed on two words to describe the brainstorming ideation: ELEVATED & FUN.
The first thing I did was create the logo and color scheme (pictured left).
STEP THREE
For design, marketing, and product purposes, I created cross-functional brand assets.
STEP FIVE
The rebrand transitioned into promotional material on social media, email marketing, and web design.
Using Adobe After Effects, Character Animator, Illustrator, and Premiere Pro, I created this promotional video.
STEP SIX
Once we announced the rebrand, we implemented on-property branding immediately.
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Including:
- An activity book I illustrated
- A scavenger hunt book I illustrated
- On property signage
STEP SEVEN
In addition to the promotional video, we rebranded our social media accounts, which I oversaw.
